Privacy Policy

1. Information We Collect

We may collect personal information that you voluntarily provide when you submit a booking form, contact us, respond to an advertisement, or communicate with us. This may include your name, phone number, wedding or event date, location, appointment details, and communications about your inquiry or services.

We only request information reasonably necessary to respond to your inquiry, determine availability, coordinate services, and provide the requested makeup services.

2. How We Use Your Information

We may use your information to respond to inquiries, check availability, schedule and coordinate appointments, provide on-location services, follow up after a service, request feedback, maintain appropriate records, improve our website and customer experience, measure advertising performance, prevent fraud or security issues, and comply with legal obligations.

We do not use your phone number for unsolicited promotional or mass-marketing text messages. Communications are primarily related to your inquiry, appointment, event, requested services, and reasonable service follow-up.

3. Calls and Text Messages

If you provide your phone number, we may contact you by phone call or text about your inquiry, availability, scheduling, event details, location or travel arrangements, service details, appointment changes, or service-related follow-up. We may also request feedback or invite you to leave a review after the service is complete.

We do not operate a promotional SMS subscription or mass-marketing text-message list. Standard message and data rates charged by your mobile carrier may apply.

4. On-Location Services

Viki Boris provides professional makeup services in Tampa, Florida and surrounding areas and may travel directly to a client’s wedding venue, hotel, private residence, getting-ready location, event venue, or other mutually agreed location. Location information is used only as reasonably necessary to plan, coordinate, and provide requested services.

5. Bridal Parties, Group Services, Assistants, and Additional Makeup Artists

For weddings, bridal parties, group services, or appointments requiring additional professionals or assistants, we may share limited client information—such as a name, date, appointment time, phone number when needed, venue or address, and other logistical information—with the professional helping perform the booked service. We only share what is reasonably necessary and do not authorize unrelated advertising or marketing use.

6. Payments

Payments may be accepted through Zelle, Venmo, Cash App, Apple Pay, or cash. Electronic payments may be processed by the applicable third-party provider. Viki Boris does not collect or store full bank-account, debit-card, or credit-card credentials through vikiboris.com. We may retain limited transaction information necessary for payment confirmation, records, disputes, and applicable accounting, tax, or legal requirements.

7. Meta, Facebook, and Instagram

We use Meta products and advertising services, which may include Facebook, Instagram, Meta Ads, Meta Pixel, Meta lead generation advertisements, and Meta messaging advertisements. These technologies may collect information about visits, pages viewed, ad interactions, device and browser information, cookie or advertising identifiers, referral information, approximate location, and actions after viewing or interacting with an advertisement.

We may use this information to measure advertising performance and conversions, understand traffic and interactions, and improve advertising effectiveness and marketing strategy. Meta processes information under its own privacy policies, terms, and settings.

8. Google Analytics

We use Google Analytics to understand how visitors use our website. It may collect pages visited, interactions, time spent, browser and device information, approximate geographic information, referral sources, and cookies or similar identifiers. We do not intentionally send your name or phone number to Google Analytics as analytics identifiers.

9. Google Ads

We may use Google Ads and related advertising technologies to measure advertising performance and conversions, understand whether ads lead to website visits or inquiries, improve effectiveness, and attribute certain actions to campaigns. Google may use cookies, browser identifiers, device information, and other technologies depending on applicable settings and choices.

10. Cookies and Similar Technologies

Our website uses cookies and similar technologies for essential functionality, security, analytics, traffic measurement, advertising measurement, conversion tracking, attribution, and performance improvements. Third-party services such as Meta and Google may also use them when enabled. Our cookie consent banner may allow visitors to choose among certain cookie categories; you may also manage or delete cookies through browser settings.

11. How We Share Personal Information

We do not sell your personal information for money or provide client contact information to unrelated businesses for their independent marketing. We may disclose limited information when reasonably necessary to professionals assisting with booked services, website or technology providers, analytics and advertising providers, payment providers selected by you, professional advisers, government agencies or law enforcement when required by law, or to protect our rights, property, business, clients, or security.

Some privacy laws may define certain advertising or analytics disclosures as “sharing,” “targeted advertising,” or a similar term. Where applicable, you may use cookie controls, browser and platform settings, or contact us about available choices.

12. Third-Party Websites and Services

Our website may link to third-party websites, social media platforms, payment services, or other external services, including Instagram, Facebook, Google, Zelle, Venmo, Cash App, and Apple Pay. They operate independently and may have their own privacy policies and terms. We encourage you to review them before providing personal information.

13. Data Retention

We retain personal information only as long as reasonably necessary for the purposes for which it was collected, including responding to inquiries, coordinating appointments, performing services, maintaining records, resolving disputes, enforcing agreements, and meeting legal obligations. Information may be deleted or anonymized when no longer necessary, unless continued retention is required or permitted by law.

14. Data Security

We take reasonable administrative and technical measures designed to protect personal information from unauthorized access, disclosure, misuse, alteration, destruction, or loss. However, no website, electronic communication system, internet transmission, or electronic storage method can be guaranteed completely secure.

15. Your Privacy Choices and Rights

Depending on where you live, you may have rights to request information about the personal information we maintain, correct inaccurate information, delete information subject to legitimate retention requirements, address a privacy concern, or stop certain communications. You may also manage certain advertising, analytics, and cookie preferences through our cookie banner, browser settings, Google and Meta settings, and other platform controls.

To submit a privacy request, contact info@vikiboris.com. We may take reasonable steps to verify your identity before processing certain requests.

16. Children’s Privacy

Our website and services are intended for individuals who are 18 years of age or older. We do not knowingly collect personal information through this website from individuals under 18. If we become aware that information has been submitted by an individual under 18, we may delete it where appropriate.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, website, services, advertising or analytics technologies, third-party providers, or applicable legal requirements. The revised version will be posted on this page and the Effective Date may be updated. We encourage visitors to review this policy periodically.

18. Contact Information

If you have questions about this Privacy Policy, your personal information, or your privacy choices, please contact: